Why renders come before photos
Many products need images before the first box exists. A retailer buyer wants a sell sheet, a crowdfunding page needs a hero image, and an online store needs a main image on day one. A render uses the actual print artwork wrapped on a 3D model of the package, so what people see matches what they will receive.
Views we make
| View | Used for |
|---|---|
| Front on white | Main store image, where most marketplaces ask for a plain background |
| Three-quarter angle | Showing a front and a side panel at once |
| Group or range shot | All flavors or sizes together |
| Open box or unboxing | Mailer boxes and gift sets |
| Styled scene | Pitch decks, social posts and crowdfunding pages |
Each marketplace sets its own image rules for size and background. We check the current rules for the places you sell before we deliver.
Keeping renders honest
A render should show the package as it will be made. We model the real dimensions, use your final artwork and the finishes you have chosen, and avoid showing anything that won't be in the box. If a finish can only be approximated on screen, such as a holographic foil, we tell you.
Questions
Can you render packaging another designer made?
Yes. Send the print files and the dieline and we build the render from them.
Do you also photograph products?
No. We make renders only. Once your packaging is printed, a product photographer can shoot the real thing.
Have a product and a size? Send the product dimensions, where it will sell, and any brand files you already have.
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